I'm bringing to you the second part of our Pricing series to help you in your journey to build a creative business around your passion.
Pricing can be a daunting task especially when you're starting out in a niche field like calligraphy.
Here are 5 of the most common mistakes that artists make while pricing their calligraphy work that you wanna steer clear of -
1. First things first, Quote the right price - You may be wondering "But Sanjana, how do I know what's the right price?"I know, it can be nerve-wracking to find the sweet spot where you're not underquoting so much that it's not feasible for you in terms of time and efforts as well as overquoting to the extent that your client may find it expensive.
Here's my Pricing Formula = Expenses + Expertise + Time Consumed and I've spoken about it in detail in the below blog.
Another thing to keep in mind is, you can't take your quotation back and change it once the client has approved it and the work has begun. So if you're working with something that's relatively new or unfamiliar to you, it's wise to do a sample to understand what you're getting into so you can make an informed decision.
2. Starting the project before agreeing on a price - Let’s be honest, we’ve all been there. In all the excitement, we get started on a project without the final approval of the quotation by the client. It’s very well possible that the client may refuse to pay what you think the project is worth and you may find yourself in